Take control of your Money.

build a plan you can trust.

Create a future you’re excited about.

Stop wondering where your money is going and start using it intentionally to eliminate debt, build savings and create financial freedom.

Financial coaching for women who earn good money but still feel stressed, uncertain, or behind financially.

Get a personalized financial system that shows you exactly what to prioritize, what to change and what to do next.

You work hard. You make money. Yet somehow it still doesn’t feel like enough.

THE PROBLEM — “I make money so why don’t i feel financially secure?”

Maybe:

  • You’re not exactly sure where all your money goes each month.

  • You make good money but still feel anxious about finances.

  • You have debt that never seems to disappear.

  • You know you should be saving more, but it isn’t happening consistently.

  • You want to invest, but you’re unsure how or where to start.

  • Your income has increased, but your lifestyle and expenses increased with it.

  • You’re trying to decide between paying off debt, saving, investing, buying a home, or simply enjoying your money.

  • You’ve consumed plenty of financial advice but still don’t have a plan built around your life.

  • You and your partner may have different ideas about spending and priorities

  • You know you should be further ahead but are not sure which move matters most

The problem usually isn’t that you don’t care about money.

The problem is that no one ever taught you how to make your money work together as a system.

And without a system, every financial decision can feel like another guess.

The Outcome — Imagine Knowing Exactly What Your Money Needs to Do

Imagine opening your bank account without anxiety because you already know:

  • What your bills cost.

  • What you can comfortably spend.

  • How much you’re saving.

  • Which debt you’re eliminating next.

  • How much you can enjoy guilt-free.

  • What you’re investing for your future.

  • Whether your net worth is actually improving.

Instead of reacting to money, you begin directing it.

Debt starts going down.

Savings start going up.

Investments begin growing.

Your financial decisions become intentional.

And most importantly, you begin to feel free, confident, proud, hopeful, and in control of your financial future.

From Financial Stress to Financial Confidence

  • Unsure where your money is going → A clear plan for every paycheck

  • Saving when you can → Consistent, automatic savings

  • Second-guessing financial decisions → Confidence in what to do next

  • Accounts everywhere → A simple, organized system

  • Feeling stressed or behind → Feeling informed, prepared and in control

  • No clear financial direction → A 90-day plan and long-term wealth strategy

The METHOD — THE 5-A WAY

GO FROM STRESS TO FINANCIAL CONTROL

🔍 Analyze — Get clear on your income, spending, debt, savings, credit, and net worth.


🪞 Acknowledge — Understand the habits and choices that shaped your current financial situation.


🎯Attack — Focus on the financial priorities that will make the biggest impact first.


🔄 Adjust — Update your plan as your income, expenses, goals, and life change.


🏆 Applaud — Track your progress and celebrate wins in debt, savings, credit, investing, and net worth.

What’s Included — Your Personalized Money Success Plan

This isn’t generic financial advice.

We build a financial system around your income, lifestyle, goals, responsibilities, and priorities.

Your coaching can include:

Your Complete Financial Assessment

Understand your income, expenses, assets, liabilities, credit, savings, investments, and current net worth.

Personalized Needs-Based Budget

Create a realistic budget that prioritizes your necessities, goals, lifestyle, and enjoyment—without making you feel financially restricted.

Spending & Expense Optimization

Identify counterproductive spending habits and find opportunities to lower everyday expenses such as:

  • Housing

  • Utilities

  • Food and groceries

  • Transportation

  • Insurance

  • Childcare and family expenses

  • Subscriptions and recurring bills

Debt Elimination Strategy

Determine which debts to attack first and create a realistic payoff plan that improves your monthly cash flow and debt-to-income ratio.

Savings System

Build a repeatable system that makes saving intentional instead of something you hope happens at the end of the month.

Emergency Fund Strategy

Determine how much financial protection you need and create milestones for building it.

Sinking Funds

Prepare for predictable future expenses—travel, holidays, car repairs, insurance, home expenses, childcare, and more—without relying on credit cards.

Credit Improvement Strategy

Understand the factors affecting your credit and build healthier habits that can strengthen your credit profile over time.

Income Growth Strategy

Identify opportunities to increase income through career advancement, negotiation, entrepreneurship, side income, or other realistic opportunities.

Homeownership Preparation

Understand what needs to happen financially before purchasing a home, including savings, credit, debt-to-income ratio, and affordability.

Investing & Wealth Building

Learn the fundamentals of investing and create a starting strategy for accounts such as your:

  • 401(k)

  • IRA

  • Brokerage account

Net Worth Tracking

Calculate your starting net worth and track your progress as your debt falls and your assets grow.

Accountability & Coaching

You don’t just receive a plan and disappear.

We review your progress, solve problems as they arise, adjust your strategy, and keep you moving forward.

What People Are Saying


Alex has been a total godsend. He’s super understanding and communicative. He’s completely taken the stress out of budgeting/financial planning for me. He’s so reachable and reliable, it feels great to have him on my team. I plan on working with him for years to come.

— GABRIELLA P., CLIENT


Stop looking! Alex is the person who will get your budget on track and hold you accountable for taking the right steps. Seriously, this guy is passionate about what he does. I had a few Zoom calls with him where I wasn't prepared, and I felt like I was letting him down even though he was working for me! If you want someone very personable who can give you the push you need to get your finances in order, I highly recommend Alex!

— QUINCY V., CLIENT


Alex is incredible! He was able to implement a system for my wife and I to not only merge finances, but he helped us to pay off our wedding in a timely fashion without inquiring debt. Finances is such a vulnerable subject but his accountability helped us stay disciplined. 5 stars for sure.

— JOSHUA B., CLIENT

$2.3m+

Amount of debt paid off by Alex Finance NYC clients

$4.1m+

Collective Net Worth Growth of Alex Finance NYC clients

Taught financial empowerment course for Hofstra University women’s Volleyball and basketball teams.

Proud supporter of Financial Empowerment for Women through Cynthia’s Women’s Events

I built this financial system because I know what it feels like to make money and still not feel fully in control of it.

Like a lot of people, I was never handed a clear roadmap for how to manage money, eliminate debt, save consistently, invest, and build long-term wealth. I had to learn how to put those pieces together for myself. Over time, I created a system that helped me become more intentional with my money, make better decisions, track my progress, and build real financial confidence.

What changed wasn’t just my bank account. It was how I felt. I had more clarity, less anxiety, and a stronger sense of control over my future.

That experience is why I help others do the same today.

Through The Financial Reset and my 5-A Way, I help people understand where they are, identify what is holding them back, create a personalized plan, adjust as life changes, and track the progress they are making toward financial freedom.

My background in consultative sales and financial coaching has taught me how to listen, simplify complex information, and help people turn knowledge into action. I’m also the author of Break Up With Broke, which expands on the practical money principles I teach around budgeting, debt, savings, credit, investing, and wealth building.

My goal is not to tell people to stop enjoying their lives. It is to help them build a financial system that allows them to enjoy today while preparing for tomorrow.

Because when you understand your money and have a plan you can trust, you can move through life with more clarity, confidence, freedom, and control.freedom?

public speaker, author, financial coach

Your Financial Situation Can Change. It Starts With Getting Clear.

You don’t need to have everything figured out before asking for help.

During your Financial Clarity Call, we’ll discuss:

  • Where you are financially today.

  • What’s causing the most stress or uncertainty.

  • What you want your finances to look like.

  • The biggest obstacles standing between you and your goals.

  • Whether personalized coaching is the right next step.

Stop guessing. Start building your plan.

 Is Coaching Right for You?

This program may be right for you if:

  • ✅ You earn money but still don’t feel financially secure.

  • ✅ You’re tired of guessing what you should do with your money.

  • ✅ You want to eliminate debt.

  • ✅ You want to save consistently.

  • ✅ You’re ready to understand and improve your financial habits.

  • ✅ You want to start investing and building wealth.

  • ✅ You want a personalized strategy rather than generic financial advice.

  • ✅ You’re willing to be honest about your finances and make changes.

  • ✅ You want accountability and someone to help you stay on track.

This program probably isn’t right for you if:

  • ❌ You’re looking for a quick-rich strategy.

  • ❌ You want someone else to manage your money for you.

  • ❌ You aren’t willing to look honestly at your spending and financial habits.

  • ❌ You’re unwilling to make changes or follow through on your plan.

I provide the strategy, education, structure, and accountability. You provide the commitment.


Rebuild : 6-Month Program
$5,000.00

6 Month Rebuilding Coaching : Financial Recovery Program

This online financial planning package is designed for people who want to create lasting financial change and relieve financial anxiety. Over the next 6 months, you’ll learn how to take control of your money, crush debt, and build a personalized wealth plan that will help you grow your next $100,000 or more for you and the people you love. As your millionaire mentor, I will keep you accountable, focused, and moving towards your financial goals through a structured financial planning program.

Here’s What You Get:

  • 12 private 1:1 coaching sessions

  • Everything in Tier 1

  • Personalized debt payoff strategy

  • Credit improvement guidance

  • Spending behavior analysis

  • Savings and sinking fund system

  • Monthly progress reviews

  • Ongoing accountability support

  • Help identifying financial leaks and wasteful patterns

  • Goal setting for the next 6-12 months

  • Priority access for support between sessions


You Also Get:

✨ Break Up With Broke - The Book

Budget Template

✨ Debt Payoff Tracker

✨ Ongoing Guides, Tips, and Worksheets

Transformation You Can Expect:

✅ Build strong money habits

✅ Reduce debt with a realistic system

✅ Improve financial discipline

✅ Increase savings consistency

✅ Start rebuilding confidence and momentumA crystal clear picture of your financial stats (net worth, credit score, cash flow, savings, retirement)

✅ A debt-payoff strategy that actually works and feels doable

✅ A solid, proven financial system in place

✅ Confidence around your financial decisions 

✅ Net worth growth and progress towards your financial goals

✅ Momentum that lasts beyond the 6 months

✅ Progress toward long-term financial goals using a financial freedom program


Your financial breakthrough starts NOW. This isn’t just another coaching program that feels impersonal and impractical. It’s transforming how you see and manage money. Spots are limited to ensure each client receives high-touch support.

This online financial planning package is designed for people who want to create lasting financial change and relieve financial anxiety.


Frequently asked questions

Get started with Alex, today.